Flat UI Elements Attract Less Attention and Cause Uncertainty

In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones. […] We conducted a quantitative experiment using eyetracking equipment and a desktop computer. We recruited 71 general web-users to participate in the experiment. Each participant was presented with one version of the 9 sites and given Read more about Flat UI Elements Attract Less Attention and Cause Uncertainty[…]