Vivendi tries DRM free sales through Universal

Posted on by Robin

Universal Music Group is to sell thousands of tracks DRM free untill 1/8, none of which on the iTunes store in an attempt to measure if DRM sells better or worse. Or if the iTunes store sells poorly. Or whatever. Probably just to piss Apple off really. And to see if people will really want to buy DRM free music (no way!). Who knows, but after looking at EMI (who still seem to be selling their music, even if it is DRM free and EMI don’t seem to be making such huge DRM overheads…) this is good news for the Music Industry as well as the consumers.

Robin

 razor@edgarbv.com  https://www.edgarbv.com

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