A new report suggests that the UK’s age verification measures may be having unforeseen knock-on effects on web traffic, with the real winners being sites that flout the law entirely.
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Sure, there are ways around this if you’d rather not feed your personal data to a platform’s third-party age verification vendor. However, sites are seeing more significant consequences beyond just locking you out of your DMs. For a start, The Washington post reports web traffic to pornography sites implementing age verification has taken a totally predictable hit—but those flouting the new age check requirements have seen traffic as much as triple compared to the same time last year.
The Washington Post looked at the 90 most visited porn sites based on UK visitor data from Similarweb. Of the 90 total sites, 14 hadn’t yet deployed ‘scan your face’ age checks. The publication found that while traffic from British IP addresses to sites requiring age verification had cratered, the 14 sites without age checks “have been rewarded with a flood of traffic” from UK-based users.
It’s worth noting that VPN usage might distort the the location data of users. Still, such a surge of traffic likely brings with it a surge in income in the form of ad-revenue. Ofcom, the UK’s government-approved regulatory communications office overseeing everything from TV to the internet, may have something to say about that though. Meanwhile, sites that comply with the rules are not only losing out on ad-revenue, but are also expected to pay for the legally required age verification services on top.
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Alright, stop snickering about the mental image of someone perusing porn sites professionally, and let me tell you why this is important. You may have already read that while a lot of Brits support the age verification measures broadly speaking, a sizable portion feels they’ve been implemented poorly. Indeed, a lot of the aforementioned sites that complied with the law also criticised it by linking to a petition seeking its repeal. The UK government has responded to this petition by saying it has “no plans to repeal the Online Safety Act” despite, at time of writing, over 500,000 signatures urging it to do just that.
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Of course age verification isn’t just hitting porn sites. It is also hitting LGBTQ+ sites, public health forums, conflict reporting and global journalism and more.
And there is no way to do Age Verification privately.
Robin Edgar
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