The Government has just issued Decree No. 342 detailing a number of articles of the Advertising Law, which for the first time set strict requirements for advertising on the network environment. Notably, platforms are not forced users to view ads for more than 5 seconds and must allow to turn off ads with just 1 touch.
[…] Do not “force” users to watch ads for more than 5 seconds
One of the notable new points of the Decree is the specific regulation of non-positional advertising – the type of ad appears at the location, the time is not fixed, can obscure the whole or part of the main content and interrupt the user experience.
From February 12, according to the new Decree, users will not be bothered with long promotional videos, uncensored content – Illustration Article 17 of the Decree requires platforms to design features, clear ad-off icons, ensuring users only need one interaction to be able to turn off ads. It is strictly forbidden to use the symbol to turn off fake ads, confusing or difficult to recognize.
In particular, the Decree stipulates that there is no waiting time to turn off ads for stilltomers. With moving or video image-chain ads, the maximum standby time to turn off ads is only 5 seconds.
In addition, platforms must be clearly arranged and guided by users of advertising reports that violate the law, while also allowing the choice of rejection, turning or not continuing to view inappropriate ads. These reflections must be received, promptly processed and notified to the user in accordance with regulations.
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Source: From 15/2, video ads are not forced users to watch for more than 5 seconds – Women’s Newspaper
Robin Edgar
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