Google has teamed up with the X-Prize foundation to offer incentives to get onto the moon:
• GRAND PRIZE: A $20 million Grand Prize will be awarded to the team that can soft land a craft on the Moon that roams for at least 500 meters and transmits a Mooncast back to Earth. The Grand Prize is $20M until December 31st 2012; thereafter it will drop to $15M until December 31st 2014 at which point the competition will be terminated unless extended by Google and the X PRIZE Foundation
• SECOND PRIZE: A $5 million Second Prize will be offered as well, providing an extra incentive for teams to continue to compete, and increasing the possibility that multiple teams will succeed. Second place will be available until December 31st 2014 at which point the competition will be terminated unless extended by Google and the X PRIZE Foundation
It worked as the X-Prize to get Burt Rutan’s Spaceship One into space, so why not this? Good plan!
Robin