Daily Archives: February 7, 2019

Ster uses Adscan AI to allow you to test your TV advert (dutch)

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AdScan biedt elke adverteerder een snelle gratis pre-test om in kaart te brengen welke elementen beter of minder scoren en daarmee effect hebben op de ontvangst en het effect van die specifieke commercial.

AdScan is een machine learning-tool die op basis van de inhoud van reclames een voorspelling kan doen over hoe een panel van honderd mensen een reclame beoordeelt. AdScan combineert daarbij historische paneldata, computerpatronen en slimme algoritmes om zo tot een analyse te komen.

De reclamewaarderingstool levert binnen 20 minuten een adviesrapport dat kan bijdragen aan het succes van een campagne. AdScan stelt dan vast of een reclame lager, gemiddeld of hoger dan de benchmark scoort en welke elementen je aan kunt passen om tot een hogere score te komen.

Source: Ster zet machine learning in voor onderzoeksinstrument – Emerce

Many popular iPhone apps secretly record your screen without asking

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Many major companies, like Air Canada, Hollister and Expedia, are recording every tap and swipe you make on their iPhone apps. In most cases you won’t even realize it. And they don’t need to ask for permission.

You can assume that most apps are collecting data on you. Some even monetize your data without your knowledge. But TechCrunch has found several popular iPhone apps, from hoteliers, travel sites, airlines, cell phone carriers, banks and financiers, that don’t ask or make it clear — if at all — that they know exactly how you’re using their apps.

Worse, even though these apps are meant to mask certain fields, some inadvertently expose sensitive data.

Apps like Abercrombie & Fitch, Hotels.com and Singapore Airlines also use Glassbox, a customer experience analytics firm, one of a handful of companies that allows developers to embed “session replay” technology into their apps. These session replays let app developers record the screen and play them back to see how its users interacted with the app to figure out if something didn’t work or if there was an error. Every tap, button push and keyboard entry is recorded — effectively screenshotted — and sent back to the app developers.

Or, as Glassbox said in a recent tweet: “Imagine if your website or mobile app could see exactly what your customers do in real time, and why they did it?”

Source: Many popular iPhone apps secretly record your screen without asking | TechCrunch