Study shows how consumers rely on price and locality to determine quality of products
The study suggests that marketers can use this understanding of local identity versus global identity to shape consumers’ price perceptions and behavior. UTA and three other universities contributed to the study. “Consumers tend to use price to judge a product’s quality when their local identity is most important to them,” Janakiraman said. “When promoting high-priced Read more about Study shows how consumers rely on price and locality to determine quality of products[…]