In an online world in which countless systems are trying to figure out what exactly you enjoy so they can serve you up advertising about it, it really fucks up their profiling mechanisms when they think you like everything. And to help you out with this approach, I recommend checking out the Chrome/Firefox extension AdNauseum. You won’t find it on the Chrome Web Store, however, as Google frowns at extensions that screw up Google’s efforts to show you advertising for some totally inexplicable reason. You’ll have to install it manually, but it’s worth it.
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AdNauseum works on a different principle. As Lee McGuigan writes over at the MIT Technology Review:
“AdNauseam is like conventional ad-blocking software, but with an extra layer. Instead of just removing ads when the user browses a website, it also automatically clicks on them. By making it appear as if the user is interested in everything, AdNauseam makes it hard for observers to construct a profile of that person. It’s like jamming radar by flooding it with false signals. And it’s adjustable. Users can choose to trust privacy-respecting advertisers while jamming others. They can also choose whether to automatically click on all the ads on a given website or only some percentage of them.”
McGuigan goes on to describe the various experiments he worked on with AdNauseum founder Helen Nissenbaum, allegedly proving that the extension can make it past Google’s various checks for fraudulent or otherwise illegitimate clicks on advertising. Google, as you might expect, denies the experiments actually prove anything, and maintains that a “vast majority” of these kinds of clicks are detected and ignored.
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Once you’ve installed AdNauseum, you’ll be presented with three simple options:
Screenshot: David Murphy
Feel free to enable all three, but heed AdNauseum’s warning: You probably don’t want to use the extension alongside another adblocker, as the two will conflict and you probably won’t see any added benefit.
As with most adblockers, there are plenty of options you can play with if you dig deeper into AdNauseum’s settings.
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note that AdNauseum still (theoretically) generates revenue for the sites tracking you. That in itself might cause you to adopt a nuclear approach vs. an obfuscation-by-noise approach. Your call.
In a recent interview with Evo magazine, Porsche VP of Motorsport and GT cars, Dr. Frank Walliser, says that synthetic fuels, also called eFuels, can reduce the carbon dioxide emissions of existing ICE cars by as much as 85 percent. And, he says, when you account for the wheel-to-well impact of manufacturing the EV, it’s a wash.
Synthetic fuels are made by extracting hydrogen via renewable energy, and capturing it liquid form with carbon dioxide. Compared to pump fuel, eFuels emit fewer particulates and nitrogen oxide as well. That’s because, as Walliser explains, they are composed of eight to 10 ingredients while the dead plants we mine contain 30 to 40, many of which are simply burned and emitted as pollution in the process.
While Porsche is continuing to develop EVs like the Taycan, it says that ICEs will continue to exist in the market for many years to come. Synthetic fuels, along with electrified cars, would be part of a multi-pronged approach to reducing emissions as quickly as possible. Mazda gave a similar statement a couple weeks earlier when it became the first car company to join Europe’s eFuel Alliance.
According to a recent report by the National Academies of Science, Engineering and Medicine (2020), each year in the U.S. farmers throw away up to 30% of their crops, equal to 66.5 million tons of edible produce, due to cosmetic imperfections.
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They discover that consumers expect unattractive produce to be less tasty and, to a smaller extent, less healthy than attractive produce, which leads to its rejection. They also find that emphasizing aesthetic flaws via ‘ugly’ labeling (e.g., “Ugly Cucumbers”) can increase the purchase of unattractive produce. This is because ‘ugly’ labeling points out the aesthetic flaw in the produce, making it clear to consumers that there are no other deficiencies in the produce other than attractiveness. Consumers may also reevaluate their reliance on visual appearance as a basis for judging the tastiness and healthiness of produce; ‘ugly’ labeling makes them aware of the limited nature of their spontaneous objection to unattractive produce.
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“We sold both unattractive and attractive produce at a farmer’s market and find that consumers were more likely to purchase unattractive produce over attractive produce when the unattractive produce was labeled ‘ugly’ compared to when unattractive produce was not labeled in any specific way. ‘Ugly’ labeling also generated greater profit margins relative to when unattractive produce was not labeled in any specific way—a great solution for sellers to make a profit while reducing food waste.” In the second study, participants were told that they could win a lottery worth $30, and could keep all the cash or allocate some of the lottery earnings to purchase either a box of attractive produce or unattractive produce. ‘Ugly’ labeling increased the likelihood that consumers would use their lottery earnings to purchase a box of unattractive rather than attractive produce.
In Studies 3 and 4, ‘ugly’ labeling positively impacts taste and health expectations, which led to higher choice likelihood of unattractive produce over attractive produce. Study 5 considers how ‘ugly’ labeling might alter the effectiveness of price discounts. Typically, when retailers sell unattractive produce, they offer a discount of 20%-50%. Cornil says that “We show that ‘ugly’ labeling works best for moderate price discounts (i.e., 20%) rather than steep price discounts (i.e., 60%) because a large discount signals low quality, which nullifies the positive effect of the ‘ugly’ label.” This suggests that by simply adding the ‘ugly’ label, retailers selling unattractive produce can reduce those discounts and increase profitability.
The last two studies demonstrate that ‘ugly’ labeling is more effective than another popular label, ‘imperfect.’
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Importantly, these findings largely contrast with managers’ beliefs. “While grocery store managers believed in either not labeling unattractive produce in any specific way or using ‘imperfect’ labeling, we show that ‘ugly’ labeling is far more effective,” says Hoegg
Boffins based in Belgium have found that a DNS-based technique for bypassing defenses against online tracking has become increasingly common and represents a growing threat to both privacy and security.
In a research paper to be presented in July at the 21st Privacy Enhancing Technologies Symposium (PETS 2021), KU Leuven-affiliated researchers Yana Dimova, Gunes Acar, Lukasz Olejnik, Wouter Joosen, and Tom Van Goethem delve into increasing adoption of CNAME-based tracking, which abuse DNS records to erase the distinction between first-party and third-party contexts.
“This tracking scheme takes advantage of a CNAME record on a subdomain such that it is same-site to the including web site,” the paper explains. “As such, defenses that block third-party cookies are rendered ineffective.”
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A technique known as DNS delegation or DNS aliasing has been known since at least 2007 and showed up in privacy-focused research papers in 2010 [PDF] and 2014 [PDF]. Based on the use of CNAME DNS records, the counter anti-tracking mechanism drew attention two years ago when open source developer Raymond Hill implemented a defense in the Firefox version of his uBlock Origin content blocking extension.
CNAME cloaking involves having a web publisher put a subdomain – e.g. trackyou.example.com – under the control of a third-party through the use of a CNAME DNS record. This makes a third-party tracker associated with the subdomain look like it belongs to the first-party domain, example.com.
The boffins from Belgium studied the CNAME-based tracking ecosystem and found 13 different companies using the technique. They claim that the usage of such trackers is growing, up 21 per cent over the past 22 months, and that CNAME trackers can be found on almost 10 per cent of the top 10,000 websites.
What’s more, sites with CNAME trackers have an average of about 28 other tracking scripts. They also leak data due to the way web architecture works. The researchers found cookie data leaks on 7,377 sites (95%) out of the 7,797 sites that used CNAME tracking. Most of these were the result of third-party analytics scripts setting cookies on the first-party domain.
Not all of these leaks exposed sensitive data but some did. Out of 103 websites with login functionality tested, the researchers found 13 that leaked sensitive info, including the user’s full name, location, email address, and authentication cookie.
“This suggests that this scheme is actively dangerous,” wrote Dr Lukasz Olejnik, one of the paper’s co-authors, an independent privacy researcher, and consultant, in a blog post. “It is harmful to web security and privacy.”
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In addition, the researchers report that ad tech biz Criteo switches specifically to CNAME tracking – putting its cookies into a first-party context – when its trackers encountered users of Safari, which has strong third-party cookie defenses.
According to Olejnik, CNAME tracking can defeat most anti-tracking techniques and there are few defenses against it.
Firefox running the add-on uBlock Origin 1.25+ can see through CNAME deception. So too can Brave, which recently had to repair its CNAME defenses due to problems it created with Tor.
Chrome falls short because it does not have a suitable DNS-resolving API for uBlock Origin to hook into. Safari will limit the lifespan of cookies set via CNAME cloaking but doesn’t provide a way to undo the domain disguise to determine whether the subdomain should be blocked outright.