Automakers Are Making Basic Car Functions A Costly Subscription Service… Whether You Like It Or Not

Automakers are increasingly obsessed with turning everything into a subscription service in a bid to boost quarterly returns. We’ve noted how BMW has embraced making heated seats and other features already in your car a subscription service, and Mercedes has been making better gas and EV engine performance something you have to pay extra for — even if your existing engine already technically supports it.

There are several problems here. One, most of the tech they want to charge a recurring fee to use is already embedded in the car you own. And its cost is already rolled into the retail cost you’ve paid. They’re effectively disabling technology you already own, then charging you a recurring additional monthly fee just to re-enable it. It’s a Cory Doctorow nightmare dressed up as innovation.

The other problem: absolutely nobody wants this shit. Surveys have already shown how consumers widely despise paying their car maker a subscription fee for pretty much anything, whether that’s an in-car 5G hotspot or movie rentals via your car’s screen. Now another new study indicates that consumers are unsurprisingly opposed to this new effort to expand subscription features:

new study from Cox Automotive this week found that 75% of respondents agreed with the statement that “features on demand will allow automakers to make more money.” And 69% of respondents said that if certain features were available only via subscription for a particular brand, they would likely shop elsewhere.

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if the industry does this persistently enough, over a long enough time frame, the window of what dictates “acceptable” automaker behavior shifts in their favor, resulting in opinions like this one:

“I don’t think [features on demand] is going away, and also as the cars get more and more sophisticated, get more and more functionality, then it just feels like a natural progression,” Edmund’s Weaver says, also noting he too has gotten used to these add-on features, and their costs, for his personal vehicle.

There’s a whole bunch of additional unintentional consequences of this kind of shift. Right to repair folks will be keen on breaking down these phony barriers, and automakers will increasingly respond by doing things like making enabling tech you already own and paid for a warranty violation.

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Source: Automakers Are Making Basic Car Functions A Costly Subscription Service… Whether You Like It Or Not | Techdirt

It’s not just BMW, Mercedes and many other companies are getting into this game. The thing is, if it’s a service that requires ongoing work (eg collecting road data for navigation services or traffic cam data for speed warnings etc) then a subscription is fine. But if it’s something already built into your car that requires a subscription or extra money to enable, well, then you’ve already paid for it and are the owner of it. Having a carmaker disable it until you pony up again for it is a ridiculous.

Logitech partners with iFixit for self-repairs

Hanging on to your favorite wireless mouse just got a little easier thanks to a new partnership between Logitech and DIY repair specialists iFixit. The two companies are working together to reduce unnecessary e-waste and help customers repair their own out-of-warranty Logitech hardware by supplying spare parts, batteries, and repair guides for “select products.”

Everything will eventually be housed in the iFixit Logitech Repair Hub, with parts available to purchase as needed or within “Fix Kits” that provide everything needed to complete the repair, such as tools and precision bit sets.

Starting “this summer,” Logitech’s MX Master and MX Anywhere mouse models will be the first products to receive spare parts. Pricing information has not been disclosed yet, and Logitech hasn’t mentioned any other devices that will receive the iFixit genuine replacement parts and repair guide treatment.

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Source: Logitech partners with iFixit for self-repairs

This sounds like a good idea, and I hope it is, but who else can supply repair kits? If it’s only IFixit, then aren’t we swapping one monopoly for another? It’s a kind of symbolic fixability. I love iFixit, they are great and I really like what they have done in the past, but I really hope that it’s not the intent to create a reparation duopoly to which big companies can point and say: “see, we are not a monopoly” whilst keeping prices artificially high.