In a recent discovery, SafetyDetectives’ Cybersecurity Team stumbled upon a clear web forum post where a threat actor publicized a database allegedly belonging to Boulanger Electroménager & Multimédia purportedly exposing 5 Million of their customers.
What is Boulanger Electroménager & Multimédia?
Boulanger Electroménager & Multimédia is a French company that specializes in the sale of household appliances and multimedia products.
Founded in 1954, according to their website, Boulanger has physical stores and delivers its products to clients across France. The company also offers an app, which has over 1 million downloads on the Google Play Store and Apple’s App Store.
Where Was The Data Found?
The data was found in a forum post available on the clear surface web. This well-known forum operates message boards dedicated to database downloads, leaks, cracks, and more.
What Was Leaked?
The author of the post included two links to the unparsed and clean datasets, which purportedly belong to Boulanger. They claim the unparsed dataset consists of a 16GB .JSON file with 27,561,591 million records, whereas the clean dataset is comprised of a 500MB .CSV file with 5 million records.
Links to both datasets were hidden and set to be shown after giving a like or leaving a comment on the post. As a result, the data was set to be unlocked for free by anyone with an account on the forum who was willing to simply interact with the post.
Our Cybersecurity Team reviewed part of the datasets to assess their authenticity, and we can confirm that the data appears to be legitimate. After running a comparative analysis, it seems like these datasets correspond to the purportedly stolen data from the 2024 cyberincident.
Back in September 2024, Boulanger was one of the targets of a ransomware attack that also affected other retailers, such as Truffaut and Cultura. A threat author with the nickname “horrormar44” claimed responsibility for the breach.
At the time, the data was offered on a different well-known clear web forum — which is currently offline — at a price of €2,000. Although there allegedly were some potential buyers, it is unclear if the sale was actually finalized. In any case, it seems the data has resurfaced now as free to download.
While reviewing the data, we found that the clean dataset contains just over 1 million rows containing one customer per row and includes some duplicates. While that’s still a considerable number of customers, it’s far smaller than the 5 million claimed by the author of the post.
The sensitive information allegedly belonging to Boulanger’s customers included:
- Name
- Surname
- Full physical address
- Email address
- Phone number
[….]
Source: 27 Million Records from French Boulanger’s Customers Allegedly Exposed Online

Robin Edgar
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