If you’re looking for the tallest tower of LEGO in the world, here’s a picture of it right here. This monster was built in the Legoland Windsor theme park in the U.K. of 500,000 LEGO bricks, and stands just shy of 100 feet high. That eclipses the old record of 96.1 feet from August of last year by more than three feet, and has been submitted to the Guinness Book of World Records for authentication.

Notice the stabilizing guy wires, holding the enormous tower of plastic steady as it reaches to the sky. Good thing they had a crane to place the half-millionth piece atop the huge stack. Why all this falderal? Well, if you can believe it, this is the 50th anniversary of LEGO, a half-century ago shoving aside Erector Sets, coonskin caps and Hula Hoops to become one of fave diversions of ersatz builders the world over.

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