As PC Gamer’s Fortnite guy, I’ve written many a guide to Epic’s various tournaments, cash cups, and special events, but few have ever been as weird as this one. On Thursday evening, Epic announced the #FreeFortnite Cup, a new tournament seemingly designed to continue Epic’s campaign against Apple and Google. Barring a legal miracle, it’s effectively your last chance to cross-play with friends on iOS and Android devices for a long while.
“All of your friends. Awesome prizes. And one bad apple,” Epic writes.
The prizes available? Well, that’s where things get a little… silly.
Participants who score ten or more points during the tournament (details below) will earn the ‘Tart Tycoon’ skin. You’ll recognize it as the apple man from Epic’s parody of Apple’s famous 1984 ad that made the rounds last week. Here he is in all his subtle glory.
(Image credit: Epic Games)
It’s pretty much a guarantee that anyone who plays a couple matches during the tournament window will earn the skin, as you get points just for surviving every minute.
Epic could have stopped there and called it a day, but no. For some reason, they’re offering the top 20,000 players a #FreeFortnite hat. A dad hat. A dad hat with the Fortnite llama colored like Apple’s old rainbow logo.
(Image credit: Epic Games)
God have mercy on us all.
Epic is also giving 1,200 players (of undetermined criteria) some free gaming gear, like Alienware gaming laptops, Samsung Galaxy Tabs, and some good old-fashioned consoles. Not sure if that’s going to stem the tide of millions of mobile players from calling up customer support, but it’s a start?
Either way, Epic is clearly rolling full steam ahead with its campaign against Apple and Google. Whether or not they can win against the tech giants in a court of law remains to be seen, but Epic is certainly investing in the court of public opinion.
Now, WordPress founding developer Matt Mullenweg is accusing Apple of cutting off the ability to update that app — until or unless he adds in-app purchases so the most valuable company in the world can extract its 30 percent cut of the money.
Heads up on why @WordPressiOS updates have been absent… we were locked by App Store. To be able to ship updates and bug fixes again we had to commit to support in-app purchases for .com plans. I know why this is problematic, open to suggestions. Allow others IAP? New name?
Here’s the thing: the WordPress app on iOS doesn’t sell anything. I just checked, and so did Stratechery’s Ben Thompson. The app simply lets you make a website for free. There isn’t even an option to buy a unique dot-com or even dot-blog domain name from the iPhone and iPad app — it simply assigns you a free WordPress domain name and 3GB of space.
To be clear, the app doesn’t sell anything, and why would it? It’s an open source project. Apple is requiring the addition of functionality that has no plausible reason to exist.
While Mullenweg says there technically was a roundabout way for an iOS to find out that WordPress has paid tiers (they could find it buried in support pages, or by navigating to WordPress’s site from a preview of their own webpage), he says that Apple rejected his offer to block iOS users from seeing the offending pages.
Mullenweg tells The Verge he’s not going to fight it anymore, though — he will add brand-new in-app purchases for WordPress.com’s paid tiers, which include domain names, within 30 days. Apple has agreed to allow Automattic to update the app while it waits. (The last update was issued yesterday.)
In other words, Apple won: the richest company in the world just successfully forced an app developer to monetize an app so it could make more money. It’s just the latest example of Apple’s fervent attempts to guard its cash cow resulting in a decision that doesn’t make much sense and doesn’t live up to Apple’s ethos (real or imagined) of putting the customer experience ahead of all else.
