Magic: The Gathering Bans the Use of Generative AI in ‘Final’ Products – Wizards of the Coast cancelled themselves

[…] a D&D artist confirmed they had used generative AI programs to finish several pieces of art included in the sourcebook Glory of the Giants—saw Wizards of the Coast publicly ban the use of AI tools in the process of creating art for the venerable TTRPG. Now, the publisher is making that clearer for its other wildly successful game in Magic: The Gathering.

Update 12/19 11.20PM ET: This post has been updated to include clarification from Wizards of the Coast regarding the extent of guidelines for creatives working with Magic and D&D and the use of Generative A.I.

“For 30 years, Magic: The Gathering has been built on the innovation, ingenuity, and hard work of talented people who sculpt a beautiful, creative game. That isn’t changing,” a new statement shared by Wizards of the Coast on Daily MTG begins. “Our internal guidelines remain the same with regard to artificial intelligence tools: We require artists, writers, and creatives contributing to the Magic TCG to refrain from using AI generative tools to create final Magic products. We work with some of the most talented artists and creatives in the world, and we believe those people are what makes Magic great.”


The Magic statement also comes in the wake of major layoffs at Wizard’s parent company Hasbro. Last week the Wall Street Journal reported that Hasbro plans to lay off 1,100 staff over the next six months across its divisions in a series of cost-cutting measures, with many creatives across Wizard’s D&D and Magic teams confirming they were part of the layoffs. Just this week, the company faced backlash for opening a position for a Digital Artist at Wizards of the Coast in the wake of the job cuts, which totaled roughly a fifth of the Hasbro’s current workforce across all of its divisions.

The job description specifically highlights that the role includes having to “refine and modify illustrative artwork for print and digital media through retouching, color correction, adjusting ink density, re-sizing, cropping, generating clipping paths, and hand-brushing spot plate masks,” as well as “use… digital retouching wizardry to extend cropped characters and adjust visual elements due to legal and art direction requirements,” which critics suggested carried the implication that the role would involve iterating on and polishing art created through generative AI. Whether or not this will be the case considering Wizards’ now-publicized stance remains to be seen.

Source: Magic: The Gathering Formally Bans the Use of Generative AI in ‘Final’ Products

The Gawker company is very anti AI and keeps mentioning backlash. It’s quite funny that if you look at the supposed “backlash” – they are mostly about the lack of quality control around said art – in as much as people thought the points raised were valid at all (source: twitter page with original disclosure). It’s a kind of cancel culture cave-in, where a minority gets to play the role of judge, jury and executioner and the person being cancelled actually… listens the the canceller with no actual evidence of their crime being presented or weighed independently.

Robin Edgar

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