Burger King Is Leveraging Tesla Autopilot’s Confusion To Sell Whoppers

the Monarch of Meat announced a campaign that takes advantage of some sloppy sign recognition in the Tesla Autopilot’s Traffic Light and Stop Sign control, specifically in instances where the Tesla confuses a Burger King sign for a stop sign (maybe a “traffic control” sign?) and proceeds to stop the car, leaving the occupants of the car in a great position to consume some Whoppers.

The confusion was first noted by a Tesla Model 3 owner who has confusingly sawed the top off his steering wheel, for some reason, and uploaded a video of the car confusing the Burger King sign for a stop sign.

Burger King’s crack marketing team managed to arrange to use the video in this ad, and built a short promotion around it:

Did you see what I was talking about with that steering wheel? I guess the owner just thought it looked Batmobile-cool, or something? It’s also worth noting that is seems that the car’s map display has been modified, likely to remove any Tesla branding and obscure the actual location:

Illustration for article titled Burger King Is Leveraging Tesla Autopilots Confusion To Sell Whoppers

The promotion, which Burger King is using the #autopilotwhopper hashtag to promote, was only good for June 23rd, when they’d give you a free Whopper if you met the following conditions:

To qualify for the Promotion, guest must share a picture or video on Twitter, Facebook or Twitter with guest’s smart car outside a BK restaurant using #autopilotwhopper and #freewhopper.

Guests who complete step #3 will receive a direct message, within 24 hours of posting the picture/video, with a unique code for a Free Whopper sandwich (“Coupon”). Limit one Coupon per account.

It seems Burger King is using the phrase “smart car” to refer to any car that has some sort of Level 2 semi-autonomous driver’s assistance system that can identify signs, but the use of the “autopilot” in the hashtag and the original video make it clear that Teslas are the targeted cars here.

Source: Burger King Is Leveraging Tesla Autopilot’s Confusion To Sell Whoppers

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