The Hype Machine by Sinan Aral: how does social media form our decisions
Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers—to Read more about The Hype Machine by Sinan Aral: how does social media form our decisions[…]