Fake News sites pull in around $72m over the EU in advertising

Research Brief: Ad Tech Fuels Disinformation Sites in Europe – The Numbers and Players

The report shows how adverts for high street brands are inadvertently funding some of the most well-known sites for spreading disinformation in Europe.

Five companies account for 97% of ad revenues paid to EU disinformation sites: Google, Criteo, OpenX, Taboola and Xandr.

Source: Research – GDI