Google pays Apple 36% of its search advertising revenue from Safari, according to new details brought to light in Google’s search antitrust trial on Monday as reported by Bloomberg. The mere utterance of the number, which Google and Apple have tried to keep sealed, caused Google’s main litigator John Schmidtlein to visibly cringe.
“Like the revenue share percentage itself, they are a commercially sensitive part of the financial terms of an agreement currently in effect,” said Google in a filing last week, hoping to keep the true number sealed from the public’s eye.
It’s well known that Google and Apple share revenue, but not in this much detail. In Pichai’s testimony, he said the search engine has tried to give users a “seamless and easy” experience, even if that meant paying exorbitant fees to do so. Court documents revealed this month show the 20 queries Google makes the most revenue on, including “iPhone,” “Auto insurance,” “Hulu,” and “AARP.”
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