Spotify CEO Daniel Ek discussed streaming and sustainability in a recent interview with Music Ally published on Thursday. Ek denied criticisms that Spotify pays insufficient royalties to artists, and insisted that the role of the musician had changed in today’s “future landscape.”
Ek claimed that a “narrative fallacy” had been created and caused music fans to believe that Spotify doesn’t pay musicians enough for streams of their music. “Some artists that used to do well in the past may not do well in this future landscape,” Ek said, “where you can’t record music once every three to four years and think that’s going to be enough.”
What is required from successful musicians, Ek insisted, is a deeper, more consistent, and prolonged commitment than in the past. “The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.”
A business model where you work a few weeks a year untill you can just coast along on royalties is wrong on so many levels.