If you’ve never watched it, Kirby Ferguson’s “Everything is a Remix” series (which was recently updated from the original version that came out years ago) is an excellent look at how stupid our copyright laws are, and how they have really warped our view of creativity. As the series makes clear, creativity is all about remixing: taking inspiration and bits and pieces from other parts of culture and remixing them into something entirely new. All creativity involves this in some manner or another. There is no truly unique creativity.
And yet, copyright law assumes the opposite is true. It assumes that most creativity is entirely unique, and when remix and inspiration get too close, the powerful hand of the law has to slap people down.
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It would have been nice if society had taken this issue seriously back then, recognized that “everything is a remix,” and that encouraging remixing and reusing the works of others to create something new and transformative was not just a good thing, but one that should be supported. If so, we might not be in the utter shitshow that is the debate over generative art from AI these days, in which many creators are rushing to AI to save them, even though that’s not what copyright was designed to do, nor is it a particularly useful tool in that context.
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The moral panic is largely an epistemological crisis: We don’t have a socially acceptable status for the legibility of the remix as art-in-it’s-own-right. Instead of properly appreciating the remix and the art of the DJ, the remix, or the meme cultures, we have shoehorned all the cultural properties associated onto an 1800’s sheet music publishing -based model of artistic credibility. The fit was never really good, but no-one really cared because the scenes were small, underground and their breaking the rules was largely out-of-sight.
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AI art tools are simply resurfacing an old problem we left behind unresolved during the 1980’s to early 2000’s. Now it’s time for us to blow the dust off these old books and apply what was learned to the situation we have at our hands now.
We should not forget the modern electronic dance music industry has already developed models that promote new artists via remixes of their work from more established artists. These real-world examples combined with the theoretical frameworks above should help us to explore a refreshed model of artistic credibility, where value is assigned to both the original artists and the authors of remixers
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Art, especially popular forms of it, has always been a lot about transformation: Taking what exists and creating something that works in this particular context. In forms of art emphasizing the distinctiveness of the original less, transformation becomes the focus of the artform instead.
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There are a lot of questions about how that would actually work in practice, but I do think this is a useful framework for thinking about some of these questions, challenging some existing assumptions, and trying to rethink the system into one that is actually helping creators and helping to enable more art to be created, rather than trying to leverage a system originally developed to provide monopolies to gatekeepers into one that is actually beneficial to the public who want to experience art, and creators who wish to make art.
Robin Edgar
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