The story in the New York Times this week was unsettling: The New America Foundation, a major think tank, was getting rid of one of its teams of scholars, the Open Markets group. New America had warned its leader Barry Lynn that he was “imperiling the institution,” the Times reported, after he and his group had repeatedly criticized Google, a major funder of the think tank, for its market dominance.
I published a story headlined, “Stick Google Plus Buttons On Your Pages, Or Your Search Traffic Suffers,” that included bits of conversation from the meeting.
The Google guys explained how the new recommendation system will be a factor in search. “Universally, or just among Google Plus friends?” I asked. ‘Universal’ was the answer. “So if Forbes doesn’t put +1 buttons on its pages, it will suffer in search rankings?” I asked. Google guy says he wouldn’t phrase it that way, but basically yes.
Google never challenged the accuracy of the reporting. Instead, a Google spokesperson told me that I needed to unpublish the story because the meeting had been confidential, and the information discussed there had been subject to a non-disclosure agreement between Google and Forbes. (I had signed no such agreement, hadn’t been told the meeting was confidential, and had identified myself as a journalist.)
It escalated quickly from there. I was told by my higher-ups at Forbes that Google representatives called them saying that the article was problematic and had to come down. The implication was that it might have consequences for Forbes, a troubling possibility given how much traffic came through Google searches and Google News.
It ends up with the story being taken down and being scrubbed quickly from Google search…