Google’s unofficial motto has long been the simple phrase “don’t be evil.” But that’s over, according to the code of conduct that Google distributes to its employees. The phrase was removed sometime in late April or early May, archives hosted by the Wayback Machine show.
“Don’t be evil” has been part of the company’s corporate code of conduct since 2000. When Google was reorganized under a new parent company, Alphabet, in 2015, Alphabet assumed a slightly adjusted version of the motto, “do the right thing.” However, Google retained its original “don’t be evil” language until the past several weeks. The phrase has been deeply incorporated into Google’s company culture—so much so that a version of the phrase has served as the wifi password on the shuttles that Google uses to ferry its employees to its Mountain View headquarters, sources told Gizmodo.
Despite this significant change, Google’s code of conduct says it has not been updated since April 5, 2018.
The updated version of Google’s code of conduct still retains one reference to the company’s unofficial motto—the final line of the document is still: “And remember… don’t be evil, and if you see something that you think isn’t right – speak up!”