Most GDPR consent banner implementations are deliberately engineered to be difficult to use and are full of dark patterns that are illegal according to the law.
I wanted to find out how many visitors would engage with a GDPR banner if it were implemented properly and how many would grant consent to their information being collected and shared.
If you implement a proper GDPR consent banner, a vast majority of visitors will most probably decline to give you consent. 91% to be exact out of 19,000 visitors in my study.
What’s a proper and legal implementation of a GDPR banner?
- It’s a banner that doesn’t take much space
- It allows people to browse your site even when ignoring the banner
- It’s a banner that allows visitors to say “no” just as easy as they can say “yes”