Study uncovers invisible mobile app ads gumming up the works

Fundamentally, users of the mobile apps are affected because those invisible ads are burning though gigabytes of their data plan every day. The smartphone is slowed down; the ads eat away at batteries too. Performance issues are almost certainly caused by the extra load resulting from the apps’ secondary functions, said Forensiq in Bloomberg Business.Forensiq carried out a ten-day study exploring instances of unseen ads. “About 1% of mobile devices that Forensiq observed in the U.S. and 2% to 3% in Europe and Asia were seen running ‘infected’ apps, including those operating Google Android and Apple iOS operating systems, as well as Microsoft’s Windows Mobile,” said Jack Marshall, who covers marketing and the media for The Wall Street Journal. He also quoted Forensiq founder and CEO David Sendroff: “Users may see one ad on their screen, but there might be 5 or 10 in the background that were never viewable.”

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