The Federal Trade Commission’s recent proposal to require that companies offer customers easy one-click options to cancel subscriptions might seem like a no-brainer, something unequivocally good for consumers. Not according to the companies it would affect, though. In their view, the introduction of simple unsubscribe buttons could lead to a wave of accidental cancellations by dumb customers. Best, they say, to let big businesses protect customers from themselves and make it a torment to stop your service
Those were some of the points shared by groups representing major publishers and advertisers during the FTC’s recent public comment period ending in June. Consumers, according to the Wall Street Journal, generally appeared eager for the new proposals which supporters say could make a dent in tricky, bordering-on deceptive anti-cancellation tactics deployed by cable companies, entertainment sites, gyms, and other businesses who game out ways to make it as difficult as possible to quickly quit a subscription
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Source: Big Business Isn’t Happy With FTC’s ‘Click to Cancel’ Proposal
Robin Edgar
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