Don’t smile too big to be effective in online marketing ads, study funds
“We found that broad smiles lead people to be perceived as warmer but less competent,” said Jessica Li, a KU assistant professor of marketing in the School of Business. “We ask how that can influence consumer behavior and in what situations might marketers want to smile more broadly.” […] Li said broader smiles that tend Read more about Don’t smile too big to be effective in online marketing ads, study funds[…]