Pear Technology, which produces digital mapping software and services, applied for the pear logo in 2014 and was almost immediately challenged by Apple, which claimed it was confusingly similar to its own apple-with-a-bite-out-of-it silhouette logo.
The Cupertino intellectual property lawyers claimed that despite one being a picture of a pear and one being a picture of an apple they were, legally, the same. How? Here are the words that make this leap of logic possible: “abstract stylization” and “sleek, rounded silhouettes of the fruits.”
As opposed to the jagged, spiky pears that you see in the supermarket all the time.
Even though the Pear Technologies trademark application had the word “Pear Technologies” written underneath as part of the mark, this mere detail was not enough to prevent consumers from being confused as to the difference between a pear and an apple, it seems.
Absolutely incredible that Apple(tm) have managed to trademark any and all fruits! How ridiculous is this world getting?