Viral Marketing

This is when you place an advert somewhere and let people spread the advert themselves: examples are placing a film on internet and other people linking to it, or sending emails with the link in it, or having people attractive to your target audience meeting the audience in bars and after a conversation innocuously talking up the brand you’re promoting, in the hope that that person will not only buy into the brand, but also tell others about the new brand. Red Bull was particularly succesful this way. William Gibson explains the concept well in his latest novel Pattern Recognition.

Anyway, there are two sites out there that chart these marketing campaigns on internet:
Viralchart.com and
ttr2.com

I found this due to the attempt to ban the Mortal Kombat: Shaolin Monks campaign due to excessive glorification of violence.

Another one that caught my eye especially was the Training films 1 – 3 But there are plenty more there for your enjoyment!

Posted in Art

Unusual technical WWII images

In the Second World War people at home with loved ones spread far away around the world with the forces were fed a diet, often government backed, of “how it works” or “how we will win” technical information leaflets. Very often these would have contained superb cut away and sectioned diagrams, showing the “insides” or as was said at the time “the works!” of the machines that were winning the war for us!

http://www.cyber-heritage.co.uk/cutaway/

SpaceX orbital rocket launch

Today the SpaceX orbital rocket (the first privately financed and cheapest orbital rocket ever) will be launched from the Kwajalein Atoll of the Marshall Islands:

the Falcon 1 rocket will begin its journey to orbit, accelerating to 17,000 mph (25 times the speed of sound) in less than ten minutes. Designed from the ground up by SpaceX, Falcon 1 is a two stage rocket powered by liquid oxygen and purified, rocket grade kerosene. On launch day, Falcon 1 will launch into the history books for several notable reasons:

* It will be the first privately developed, liquid fueled rocket to reach orbit and the world’s first all new orbital rocket in over a decade.
* The main engine of Falcon 1 (Merlin) will be the first all new American hydrocarbon engine for an orbital booster to be flown in forty years and only the second new American booster engine of any kind in twenty-five years.
* The Falcon 1 is the only rocket flying 21st century avionics, which require a small fraction of the power and mass of other systems.
* It will be the world’s only semi-reusable orbital rocket apart from the Shuttle.
* Most importantly, Falcon 1, priced at $6.7 million, will provide the lowest cost per flight to orbit of any launch vehicle in the world, despite receiving a design reliability rating equivalent to that of the best launch vehicles currently flying in the United States.

The maiden flight will take place from the Kwajalein Atoll of the Marshall Islands. The customer for this mission is DARPA and the Air Force. The payload will be FalconSat-2, part of the Air Force Academy’s satellite program that will measure space plasma phenomena, which can adversely affect space-based communications, including GPS and other civil and military communications. The target orbit is 400 km X 500 km (just above the International Space Station) at an inclination of 39 degrees.

Google sucks at mathematics

Google has a calculator built into its search engine. Apart from the basics it can also be used for unit conversions, etc. Usually I’d say that’s very nice and can be handy considering just about everything has a google query form attached to it these days.

However..

What do you think would be the result of

1 - 0.9 - 0.1

?

Depending on the order of evaluation you’d say either 0 or 0.2, right? Well, you’re wrong. It’s -2.77555756 × 10e17. Because Google says so. Try it.
http://www.google.nl/search?q=1+-+0.9+-+0.1

It gets the answer to 1 – (0.9 + 0.1) right, but anything else is off.

1 - (0.9) - (0.1)
(1 - 0.9) - 0.1

etc.

A mountain full of PhDs and what do you get? A variation on pi = 3.

Most celebs look awful in real life

Magazines, billboards, internet, the television – every day we are exposed to more and more media celebrities. Most of whom make money off of projecting a totally fake, manufactured physical identity. I often find that annoying, to say the least, so articles like this make my day..

The unforgiving clarity of high-definition television has induced paranoia among celebrities obsessed with their appearance.

The technology, soon to become available in Britain, produces images so sharp that even subtle imperfections, usually hidden by make-up or flattering lighting, are brutally exposed.

link

So, for your viewing pleasure,

Celebrities without makeup
More celebs sans makeup
Awful plastic Surgery
Index of celeb candids, excellent!

And a couple of harsh celebrity gossip and news sites,

The Superficial
What Would Tyler Durden Do?
I don’t like you in that way