On Friday, eight artists launched an augmented reality gallery at the Museum of Modern Art in New York, digitally overlaying their artwork over the museum’s. Motherboard reports the guerrilla installation was created and deployed without the museum’s permission. “Hello, we’re from the internet” is an “unauthorized gallery concept aimed at democratizing physical exhibition spaces, museums, and the curation of art within them,” according to MoMAR, which developed the exhibit. “MoMAR is non-profit, non-owned, and exists in the absence of any privatized structures,” the group’s website states.

Source: Artists Protest Elite Art World With Unauthorized AR Gallery at the MoMA

MoMAR inaugural show 'Hello, we're from the internet' from Damjanski on Vimeo.