Amazon is blocking Google’s FLoC
Most of Amazon’s properties including Amazon.com, WholeFoods.com and Zappos.com are preventing Google’s tracking system FLoC — or Federated Learning of Cohorts — from gathering valuable data reflecting the products people research in Amazon’s vast e-commerce universe, according to website code analyzed by Digiday and three technology experts who helped Digiday review the code. Amazon declined to comment on this story. As Google’s system Read more about Amazon is blocking Google’s FLoC[…]