The campaign was conceived by DOOH firm Orb Screen, produced by Creative Conscience and L&CO, developed by Voodooh and Nicole Yershon, and designed by advertising graduate Megan Williams. It has now made its way to Asia, with Location Media Xchange (LMX), the supply-focused arm of Moving Walls Group, amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines and India.
The displays run a tally of individuals known to have recovered from COVID-19 worldwide, while showcasing inspiring messages of how survivors have defeated it by refocusing some of the grim language often associated with the pandemic. A+M has reached out to Moving Walls for comment.
Among the list of media owners in Asia Pacific that ran the dynamic creatives include Dana Intelek, VGI Global Media Malaysia, Visual Retale, Vestigia Malaysia, LOOKhere Network, Titanium Compass, Spectrum Outdoor Marketing, 3thirds Inc, LEDtronics Media, Danendra Abyudaya Adika, KALMS, Pitchworks Incorporated Philippines and Nexyite Entertainment.
The data comes from John Hopkins University and apparently you can find a PDF brief from Orbscreen containing HTML code.