The shift to online science communication from conventional news platforms has been going on for a while. There is a need for credible and accurate science reporting because the miscommunication of science in the media is causing lasting damage to the public’s understanding of science.
Misinformation has consequences, as seen during the ongoing COVID-19 pandemic. Ignoring public health advice to wear masks and physically distance has cost thousands of lives and livelihoods in countries such as the United States, Brazil and Russia. Yet, resources in science journalism are dwindling. Budget cuts have slashed the number of journalists in conventional news outlets; this often affects specialized reporters like science journalists.
We need to equip scientists with science journalism skills. At Concordia University,
This withdrawal of conventional news outlets from conducting science journalism and the increasing role of universities and scientists doing so introduce new challenges.
Because there are fewer science journalists in conventional news outlets, the public is less able to access the scientific information they need to make informed decisions. This is further exacerbated by the flaws of the existing academic publishing model.
Currently, scientists communicate their research via private publishing groups. Due to paywalls, this research is very hard to access by the taxpayers who fund that research. Meanwhile, research funded by industry is freely accessible to the public via the publication of patents
Open access is often discussed as a way to ease public access to scientific findings. However, some publishing groups lobby against possible open access government regulation.
But scientists are fighting back. Psychologist Tal Yarkoni, who has been an outspoken critic of the academic publishing model, and other researchers are boycotting journals that engage in this lobbying. In January 2019, the entire editorial board at Elsevier’s Journal of Infometrics resigned in protest of commercial control of scholarly work.
When it comes to communicating research, there is an inherent conflict of interest between scientists and the universities that employ them.
That’s not to say that universities have sinister intentions. Universities are heavily invested in enhancing their reputations, which is closely tied to their success in raising funds through student recruitment, government grants and philanthropic endowments.
Universities view science communication as a fundraising activity, directed at funding sources, rather than the general public.
Universities should equip scientists with the knowledge-translation skills necessary to communicate their own science critically and credibly
Universities should also find a way to engage students in scientific communication. For example, there should be funding for internships for communications students, where those hired can manage Twitter accounts and blogs for research labs, update websites and write research publications in a more compelling, accessible and critical way