Major news organizations are joining Epic Games in the push for Apple to rethink its app store terms following Fortnite’s high-profile ban this month.
Digital Content Next, a trade organization representing the New York Times, the Washington Post, the Wall Street Journal, and dozens of other media outlets and publishers (including yours truly, G/O Media), sent a letter to Apple CEO Tim Cook on Thursday asking if it was possible to renegotiate a better deal with the tech giant regarding its notoriously high commission rates for app developers. AKA what’s infamously known as “the Apple tax.”
As it stands, news outlets fork over 30% of all revenue from first-time subscriptions made through iOS apps, with Apple’s cut falling to 15% after the first year should the reader continue their subscription, per the Wall Street Journal. A 30% tax on an app’s revenue is standard across the board on both Google and Apple’s app stores, though the latter gets significantly more heat for this because of its walled garden (whereas Android’s open ecosystem allows for multiple stores if app developers would rather not pay the toll).
“The terms of Apple’s unique marketplace greatly impact the ability to continue to invest in high-quality, trusted news and entertainment particularly in competition with other larger firms,” said the letter, which is signed by Digital Content Next’s CEO, Jason Kint.
In the letter, Kint argues that Apple has previously made an exception to its usual 30% rate for one preeminent customer in particular: Amazon. Emails between top Apple exec Eddy Cue and Amazon CEO Jeff Bezos that were revealed in an antitrust hearing last month showed that Amazon agreed to pay Apple just 15% of its revenue from Amazon Prime Video subscriptions during its first year on the app store. Given this, Kint contends that Digital Content Next’s news outlets and publishers should qualify for the same kind of modified terms Amazon was offered. At the very least, Apple needs to outline what conditions Amazon met to receive such a discount and afford other app developers the same opportunity.
“The monopolistic behavior of big tech puts a wide range of industries—not the least of which is the news industry—at a distinct disadvantage,” the group’s SVP of government affairs, Chris Pedigo, wrote in a blog post Thursday. “It is laudable that EU and American regulatory bodies are digging in and uncovering these anti-competitive behaviors. Talking trust is not enough. We need to level the playing field and transparency is a critical first step.”