The Netherlands wants EU measures against misleading “discounts” on altered prices

From January 1, 2023, a seller may no longer increase the price of a product for a short period of time, then reduce the price and then present this ‘before’ price as an offer or a significant discount.

Despite this tightening, consumers are still faced with misleading discounts, especially in the run-up to the holidays. Unfortunately, according to the regulator ACM, the new rules are not being sufficiently complied with. In addition, sellers often refer to a suggested retail price when offering offers instead of the original retail price of the product.

That is why Minister Adriaansens is calling for a new EU rule. This should no longer allow companies to mention the suggested retail prices suggested by manufacturers in discount promotions if sellers do not actually use them. The use of completely invented recommended prices is already legally prohibited.

The Netherlands also wants the EU to make it possible for a Member State to ban door sales and/or telemarketing.


Source: Nederland wil maatregelen tegen misleiding bij kortingen door adviesprijzen – Emerce

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