The United Kingdom has had it with creepy facial recognition firm Clearview AI. Under a new enforcement rule from the U.K.’s Information Commissioner’s office, Clearview must cease the collection and use of publicly available U.K. data and delete all data of U.K. residents from their database. The order, which will also require the company to pay a £7,552,800 ($9,507,276) fine, effectively calls on Clearview to purge U.K. residents from its massive face database reportedly consisting of over 20 billion images scrapped from publicly available social media sites.
The ICO ruling which determined Clearview violated U.K. privacy laws, comes on the heels of a multi-year joint investigation with the Australian Information Commissioner. According to the ICO ruling, Clearview failed to use U.K. resident data in a way that was fair and transparent and failed to provide a lawful reason for collecting the data in the first place. Clearview also failed, the ICO notes, to put in place measures to stop U.K resident data from having their data collected indefinitely and supposedly didn’t meet higher data protection standards outlined in the EU’s General Data Protection Regulation.