Campaigning MMOs Posted on September 12, 2006 by Robin A presidential hopeful, Dennis McCauley has had a campaign stop in Second Life, to talk to the citizens there. Apparently there is room for improvement, but considering this is the first time it’s been done, I’d say it was a bold move. The political commentary is all about whether this is genius or suicide, which is kind of missing the point IMHO. The point is that this guy has found a large and hopefully receptive audience which has been untapped politically – most hardcore MMO players don’t do politics at all, and this is a great way to reach them. From the experience they will have learnt lessons, and hopefully will put those into practice next time it’s done.
