Gaia online is a mix of an MMO (people have Avatars and can walk around in a virtual, Manga-esque world, but there are no ‘enemies’), forums, media and ways to improve your avatar. You get gold by being social – ie. posting on the forums, exploring the world or uploading content.
The subscriber base has doubled from 1m to 2m in the past month.
It’s aimed squarely at teenagers and looks like a very promising concept.